focus groups sydney_hugo halliday pr and marketing

Ask, Listen, Learn, Act

Is a product not selling as you’d forecast? An ad campaign falling flat and expected website traffic not materialising? Maybe you’re looking to branch out into a new space but aren’t sure how to talk to this new, increasingly diverse set of consumers?

It’s risky business to assume anything about your markets, so take the time to ask important questions, listen closely, learn about your target audience and act strategically with the findings.

Information gathering via focus groups is widely recognised as a cost effective and reliable method of gaining insight into the thoughts, feelings and perceptions of consumers. Find out directly from end users what you need to make your offering irresistible.

Hugo Halliday hosted focus groups are a quick and easy way to deliberately bring groups together in a relaxed, non-threatening environment. Through engagement with the host and each other, you can quickly learn where you’re doing well and where you’re missing the mark.

Hugo Halliday works with our clients to identify the key issues at hand. We source demographically appropriate individuals and run effective, targeted focus groups that deliver valuable consumer insights.

To ensure you’ve maximised your time and resources, Hugo Halliday recommends a full day split into three sessions, ensuring your customer demographic is fully represented.

We offer a range of venues depending on your needs. A full report including findings, trends, opportunities and recommendations will be supplied to you with five working days of the focus group sessions.

One day focus group = 3 sessions
9.00-11.00am (+ morning tea)
12.00- 2.00pm (+ lunch)
3.00 – 4.00pm (+ afternoon tea)

If you’d like more information on Hugo Halliday hosted focus groups please contact us.

To ensure we have an initial understanding of your specific needs please consider the following:

    1. What is the issue that the study is to address?
    2. What led up to the decision to do this study?
    3. What is the purpose of the study and how many participants do you envisage?
    4. What types of information are of importance?
    (e.g. would people use a product, is there brand loyalty with a competitor, do they know and trust your brand, how important is the price point etc?)
    5. Who wants the information? (Or, who do you want to give the information to?)
    6. How will you use the information? (Or, what do you want others to do with the information?)
    7. Are there any ethical, legal, economic or social considerations to be aware of?