As part of our suite of graphic design services, we offer branding solutions for new brands or rebrands for existing brands, to organisations from any industry, of any size.
The value of a strong, succinct and meaningful brand should never be discounted. Your brand is the first impression potential clients, sponsors, business partners and funding bodies have of your organisation. In a split second, your branding needs to convey the core of your business purpose, what you stand for and how professional you are.
Unfortunately, tight budgets can mean old or generic logos are still in circulation. If there is one marketing investment we always recommend organisations go for, it’s a powerful brand.
The benefit of a good brand, with a detailed easy-to-follow brand style guide, is the positive knock on effects to all your other collateral. A strong brand paths the way for relatable, quality marketing materials that are memorable to your stakeholders.
Still not convinced? Here are some statistics on the power of branding:
- 72% of marketers say branded content is more effective than advertising in a magazine. (Business2Community)
- Consumers form a first impression of a brand’s logo within 10 seconds. (Action Card)
- Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility. (Lucidpress)
- The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)
- A signature colour increases brand recognition by up to 80%. (University of Loyola)
- 64% of consumers cite shared values as the primary reason they have a relationship with a brand. (Harvard Business Review)
- 90% of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through colour, flow, and overall quality.
- Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.
- 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions. (Reuters)
What we do is sit down and find out: your business values, your key messages, what impression you want to make, your organisational structure, your service/product offerings, your industry background…and bring this all together to develop fully customised, fresh brand concepts totally relevant to your organisation and audiences.
Sound good? Contact us today to begin the process.
Should I undertake a rebrand?
If you are asking yourself whether to rebrand, it is likely there is a gap in your current branding you’re not happy with. Can you identify this off the bat? If so, you’ve answered your own question.
There are many things that need to be taken into consideration and many questions asked before doing a rebrand. These include:
- How recognisable and cherished is my current brand by my target audiences?
- Will a rebrand be supported by staff?
- Do we have the funds to rebrand all our marketing collateral (think: websites, brochures, e-signatures, flyers, advertisements, reports etc.)?
- Has our business direction or service/product offering drastically changed since our brand was created?
- Can we use a rebranding announcement to engage current and/or new clients?
- Is our current brand outdated or nostalgic? Nostalgia is not necessarily a bad thing!
- If we rebrand, are there core features of the current brand we want to keep, such as our signature colour of tagline?
Rebranding is an exciting and scary process. We recommend getting all internal staff involved in the process through feedback surveys and even focus groups about the current brand and how and where they see the business growing.
It is important staff feel their opinion is valued and can get excited about the new direction as marketing messages reach 561% more people when shared by employees, rather than by the brand itself. That’s a statistic that can’t be ignored!
What is the branding process?
The branding process may differ pending organisational needs, but generally we follow this basic process:
We meet with you to discuss your needs, vision, wants, budget restrictions, timeframes etc. in order to put together a comprehensive, costed proposal.
Once the proposal is accepted and the contract signed, we begin work. If you haven’t surveyed your internal staff we usually like to start with an internal survey and potentially a small focus group (if the need is identified). We also ask you to send us any information you have on your current brand and any collateral or history the is relevant for us creating a new brand.
We pitch three-five brand concepts to your management team for review. We then work with you to refine and redevelop the preferred concept.
We present you with your final brand style guide, all the logo variations and any collateral we have agreed to produce (such as letterheads, e-signatures, presentation folders, Word templates etc.).
We can help you launch your new brand. This can be done via a launch event (internal or external), a blog, a media release, or we can look at promotional activations. How the brand or rebrand is launched comes down to the target audience and rebrand/brand intention.
How much does branding cost?
Branding or rebranding is individually costed for each organisation, based on whether we need to survey internal or external staff first, how many sub-brands there are, the detail required in the brand style guide etc.
As per above, the first step in the process is for us to meet with your business to discuss your vision for the brand. Then we can put together a costed proposal and scope of work for you.