public relations agency

Hugo Halliday is a public relations agency based in Sydney with over 50 years’ combined experience in getting media coverage for clients and employers.

We have built relationships with journalists across the industry and nation. We are able to build effective media kits and press releases because we understand how the media works, what they want and how to pitch.

Our Managing Director, Bill Pickering, also specialises in Crisis and Issues Management if you find yourself facing a media crisis, and we offer five media training courses to get your spokespeople and/or organisation ready to confidently and strategically face the media.

For one of our recent clients, the Housing Supply Association, we obtained prime time news coverage for their launch event, as well as in eight other known publications.

In 2007-8 we ran a media campaign for the Motor Traders Association (MTA) against the NRMA and saturated the market so much with MTA’s messaging that millions were wiped off NRMA’s shares and they ended up hiring us after our contract with MTA was finished.

We work with clients in Sydney and around Australia. Contact us today to ramp up your PR efforts.


We can get coverage for your:

  • Product launch
  • Business launch
  • Event
  • Campaign
  • Altruistic/CSR work
  • New construction/initiative/service/hire
  • Crisis response
  • Case study

We offer both project-based and retainer-based contracts dependent on your needs.


Some of our past PR clients include:

  • Pfizer
  • Optometry NSW/ACT
  • Insurance Australia Group
  • Motor Traders Association
  • Housing Supply Association
  • Multicultural Aged Care
  • ADT Click
  • Surgical Synergies
  • Glaucoma Australia
  • CORE Community Services
  • Illawarra International Health Precinct
  • SynovumCare

Whatever message you need the media and your stakeholders to know, we will help you share it.

Contact us today to discuss your needs and obtain a free quote/proposal.