non profit marketing


The Non Profit sector is one of the largest employers in Australia, and yet it struggles more than any other business model to generate funds to support its cause and employ its staff. Non Profits also face multiple streams of competition vying for the same donations and volunteers.
How can Hugo Halliday PR & Marketing help your non-profit succeed?
Non profits deal with three key external stakeholders: volunteers, donors, and legislators. Without donors a non-profit would not have the money to continue running; without volunteers a non-profit would not be able to achieve its primary functions; and without legislators a non-profit would not be able to effectively pursue social change.
Each of these 3 external stakeholders plays a vital role in the sustainability of a non profit, and therefore each requires specific attention and nurturing through our Non Profit marketing services.
Donors: Hugo Halliday is able to create donor retention plans to ensure that your donors stay on year after year, as well as fundraising strategies to get donors to give to your cause in the first place – or give more for a certain aspect of your cause.
Volunteers: Volunteers can be found in your donor database, but can demand a little more for the precious gift of time. Hugo Halliday can help Non Profits utilise their online presence, the media and events/promotions to entice new volunteers to your cause and make your current ones feel appreciated and desire to stay on.
Legislators: Hugo Halliday has years of experience and many strong connections to the political world at all levels of Government in Australia. Through our knowledge and connections we can help your Non Profit identify and acquire Government or local grants; campaign for your cause, or get you in front of your desired/targeted political leader. We can also prepare ministerial briefs that will ensure your key campaign messages are understood by the Government.
On top of our target external stakeholder services we can provide Non Profits with:
Graphic Design

Media Training

Web Design and Development

Social Media Strategies

– Print Advertising

– Promotions and Event Marketing
We have the ability to help your Non Profit with new campaigns to increase awareness, drive your cause, and improve your money stream.
Contact us today for more information on our Non Profit marketing services, or to book in a meeting. Alternatively you can download our 2018 Rate Card to find out our current marketing rates.