launch-event-planner_hugo halliday pr and marketing sydney

If you need a launch event planner to help launch your organisation, product or service – we can help.

Combing over 60 years’ events, marketing and media relations experience, our consultants work collectively with organisations from all industries (from large multinationals to start ups to non-profits) to produce effective, audience-and-media-engaging launch events which help position your new offer in the marketplace.

Depending on your stakeholders, what measures of success need to be set and what you’re offering to your target audience, we can produce intimate, tightly-targeted launch events, or large guerrilla-style media extravaganzas.

Every Client we work with is assigned a dedicated Account Manager who will work closely with them to deliver the right type of event, on-time, on-budget and results-focused. Weekly or fortnightly reporting is all part of our process, as well as regular face-to-face meetings and complete, worry-free project management.

Events we have managed have appeared on prime time news, in major and local news publications and in high-reach online media portals.


Our full-service launch event planner offering can include:

  • logos
  • branding
  • a website
  • a feasibility study
  • an event schedule
  • a stakeholder, environmental and/or social analysis
  • organising sponsorships (strategies, proposals, negotiations and bookings)
  • developing a comprehensive project management plan (full scope of work, timeline, budget, risk analysis, measures of success etc.)
  • orchestrating staff and volunteers
  • conceptualising production, styling, themes and staging
  • undertaking media relations (including media training your spokesperson)
  • marketing your event via targeted campaigns (print, digital and guerrilla)
  • devising a social media management strategy and implement a social team on the day of your event
  • sourcing, negotiating and booking suppliers, contractors, venues, guests of honour, speakers, influences and entertainment
  • producing all your marketing collateral (we have in-house graphic design and copywriting capabilities)
  • developing communications strategies for attendees from first point of contact until well after the event
  • assisting with on-the-day management
  • …and more. Contact us to obtain our Event Case Studies PDF or to obtain a quote.

Organisations our staff have worked on events for include:

  • Optometry NSW/ACT
  • Housing Supply Association
  • Western Sydney Business Connection
  • Animal Welfare League NSW
  • Keep Australia Beautiful NSW
  • Playgroup NSW
  • Mission Australia
  • WorkVentures
  • Focus Publishing
  • Pacific Publications
  • Property Council of Australia
  • Multicultural Care
event management case studies
We have strategic relationships with: photographers, videographers, venues, media, promo staff agencies, web and mobile developers, caterers, printers, and have in-house graphic design capabilities to produce all your collateral.

If you’re ready for our launch event planner team to help you effectively launch, contact us today for an obligation-free proposal. We look forward to meeting you.


Watch the highlights reel from the Housing Supply Association launch event we produced:


Watch the highlights reel from The Showground launch event we produced:


Watch the animation we produced for Multicultural Care’s Rebrand Launch Event: