Mastercom advertisements for Critical Communications

Mastercom Critical Communications Advertisements

A great supporter of the Australian radio industry, and as part of their brand profiling strategy in the lead up to a keynote Sydney event ‘Comms Connect’, Mastercom purchased an advertising pack from industry publication, Critical Communications and asked Hugo Halliday to come up with the advertisements. Included in the pack was: an e-newsletter banner… Read more »

Critical Communications article for Mastercom

Mastercom Critical Communications Article

Hugo Halliday was asked to copywrite a 500 word article for Mastercom for the radio industry publication, Critical Communications after securing advertorial placement. With a tight deadline of one week, Hugo Halliday worked with Mastercom to identify a case study which would be suitable for the fleet communications themed edition. A case study was identified,… Read more »

The Showground Launch Event

The Showground Launch Event Case Study

The Showground Launch Event was held on March 26th 2018 at Doltone House Hyde Park and was attended by 100 invite-only guests. The Showground launch event was planned and executed by the Hugo Halliday team in less than one month, as part of an urgent client project which also included branding and website development. The… Read more »

Housing Supply Association Launch Event (Case Study)

housing supply association launch event

Hugo Halliday managed and produced the Housing Supply Association launch event on July 26th 2017 at Doltone House Darling Island.  There were over 400 attendees at the free event, including Government and key service worker representatives, housing industry peak bodies, major financial institutions and altruistic housing industry businesses such as developers, planners and property lawyers. 100… Read more »

Multicultural Care Rebrand Launch Event (Case Study)

multicultural care nonprofit rebrand

After undertaking a rebrand for Multicultural Aged Care to ‘Multicultural Care’, Hugo Halliday orchestrated a rebrand launch event to unveil their new branding. The launch event was pulled off in a short timeline (one month) due to Multicultural Care needing their new brand active for the local NDIS rollout. Hugo Halliday staff worked around the… Read more »

Optometrists Association Australia (NSW/ACT Division)


The Optometrists Association of Australia-NSW (OAA-NSW) was struggling for recognition from the NSW Government and lack of a public profile on a number of critical issues. Hugo Halliday has successfully driven media coverage and exposure, and ensured appropriate engagement of key issues with the NSW Government. A major media training program was also conducted by… Read more »

Surgical Synergies


Hugo Halliday over many years has provided support to medical devices company, Surgical Synergies, in helping to promote new products onto the market. This has included obtaining national coverage on A Current Affair for the LG 300 Foot Drop System which helps people who suffered a stroke or partial paralysis to walk again. Hugo Halliday… Read more »

Glaucoma Australia


Glaucoma Australia needed to increase its profile and inform the public (particularly men in rural and regional Australia) about the need to for regular eye check-ups. Hugo Halliday co-ordinated major media campaigns, community radio and TV advertising, an ambassador program involving Ross Higgins (of Kingswood Country fame), eye check-ups in NSW Parliament and many other… Read more »

Bluestone Capital Ventures: Cronulla Sharks Development


Bluestone Capital Ventures (BCV) teamed up with the Cronulla-Sharks Rugby League Football Club in an effort to provide a high profile $300+ million redevelopment of Toyota Stadium, a town centre and residential complex within the Sutherland Shire. This development saved the Sharks!! Hugo Halliday developed a successful Government & Community Relations strategy that ultimately helped… Read more »