The Optometrists Association of Australia-NSW (OAA-NSW) was struggling for recognition from the NSW Government and lack of a public profile on a number of critical issues. Hugo Halliday has successfully driven media coverage and exposure, and ensured appropriate engagement of key issues with the NSW Government. A major media training program was also conducted by… Read more »
Posts Categorized: Marketing
As one of Australia’s top 20 ASX-listed companies, Insurance Australia Group manages the biggest motor vehicle insurance brand – NRMA Insurance – in the country. Hugo Halliday has provided expert counsel on effective and successful engagement with the motor trades industry, achieved key stakeholder relationships, and delivered media training and issues management programs.
Hugo Halliday co-ordinated the Australian launch of Ozcare Infant Formula in Sydney. This product is made in Australia and sold throughout China. The launch was attended by Ministers of the NSW Government and members of the Federal Government.
Macquarie Park Cemetery & Crematorium required a review of its marketing and promotions strategies, and a report into possible approaches into future activities taking into account new media opportunities. Hugo Halliday produced a significant document that highlighted targeting strategies for specific ethnic groups, how to reach geographic and demographically displaced audiences, improved internal and stakeholder… Read more »
TasmanEco – Furniture for Life required an effective marketing process that allowed shoppers to purchase on-line, while also giving its distributors specific information about special promotions, product lines and available stock. Hugo Halliday introduced an e-marketing system that greatly assisted in direct marketing and provided special access to distributors to streamline distribution and inventory control…. Read more »
Hugo Halliday over many years has provided support to medical devices company, Surgical Synergies, in helping to promote new products onto the market. This has included obtaining national coverage on A Current Affair for the LG 300 Foot Drop System which helps people who suffered a stroke or partial paralysis to walk again. Hugo Halliday… Read more »
Glaucoma Australia needed to increase its profile and inform the public (particularly men in rural and regional Australia) about the need to for regular eye check-ups. Hugo Halliday co-ordinated major media campaigns, community radio and TV advertising, an ambassador program involving Ross Higgins (of Kingswood Country fame), eye check-ups in NSW Parliament and many other… Read more »
Pfizer Australia engaged Hugo Halliday to assist with community research and promotional projects in relation to glaucoma awareness concentrating on the eastern States of Australia. Professional media training was tailored specifically for Pfizer’s sales and marketing staff to assist them with messaging and communications for the introduction of new therapeutic drugs.
UVO required a set of new presentation materials for use at a presentation they were planning to give to a large potential client. We utilised our copywriting, marketing, graphic design and photography skills to put together a comprehensive presentation that would make UVO stand out from its competitors. We designed an eleven slide PowerPoint that… Read more »