A great supporter of the Australian radio industry, and as part of their brand profiling strategy in the lead up to a keynote Sydney event ‘Comms Connect’, Mastercom purchased an advertising pack from industry publication, Critical Communications and asked Hugo Halliday to come up with the advertisements. Included in the pack was: an e-newsletter banner… Read more »
Posts Categorized: Marketing
Hugo Halliday was asked to copywrite a 500 word article for Mastercom for the radio industry publication, Critical Communications after securing advertorial placement. With a tight deadline of one week, Hugo Halliday worked with Mastercom to identify a case study which would be suitable for the fleet communications themed edition. A case study was identified,… Read more »
Hugo Halliday worked with The Showground team to produce their branding, all associated collateral, their launch event and website, all within a one month timeline. Work undertaken for The Showground website included: Graphic design of nine (9) templates Creating a menu scaffold based on the marketing needs of The Showground Reading over all the planning… Read more »
Hugo Halliday undertook the development, design and analysis of a housing industry survey for the Housing Supply Association (HSA). Using a database from the HSA launch event, our staff developed a survey for the purpose of informing future policy direction and finding out from key housing industry stakeholders what their views are on the current… Read more »
The Optometrists Association of Australia-NSW (OAA-NSW) was struggling for recognition from the NSW Government and lack of a public profile on a number of critical issues. Hugo Halliday has successfully driven media coverage and exposure, and ensured appropriate engagement of key issues with the NSW Government. A major media training program was also conducted by… Read more »
As one of Australia’s top 20 ASX-listed companies, Insurance Australia Group manages the biggest motor vehicle insurance brand – NRMA Insurance – in the country. Hugo Halliday has provided expert counsel on effective and successful engagement with the motor trades industry, achieved key stakeholder relationships, and delivered media training and issues management programs.
Hugo Halliday co-ordinated the Australian launch of Ozcare Infant Formula in Sydney. This product is made in Australia and sold throughout China. The launch was attended by Ministers of the NSW Government and members of the Federal Government.
Macquarie Park Cemetery & Crematorium required a review of its marketing and promotions strategies, and a report into possible approaches into future activities taking into account new media opportunities. Hugo Halliday produced a significant document that highlighted targeting strategies for specific ethnic groups, how to reach geographic and demographically displaced audiences, improved internal and stakeholder… Read more »
TasmanEco – Furniture for Life required an effective marketing process that allowed shoppers to purchase on-line, while also giving its distributors specific information about special promotions, product lines and available stock. Hugo Halliday introduced an e-marketing system that greatly assisted in direct marketing and provided special access to distributors to streamline distribution and inventory control…. Read more »
Hugo Halliday over many years has provided support to medical devices company, Surgical Synergies, in helping to promote new products onto the market. This has included obtaining national coverage on A Current Affair for the LG 300 Foot Drop System which helps people who suffered a stroke or partial paralysis to walk again. Hugo Halliday… Read more »