The Showground Development Branding

The Showground development Branding Case Study

The Showground development branding was developed in entirety by the Hugo Halliday team. The Showground is a proposed $3 Billion residential property development in Castle Hill, Sydney. The brand created by Hugo Halliday needed to serve two specific purposes: to position the proposed development as a high-end, well-planned, architecturally designed development suitable to the current… Read more »

Multicultural Care Nonprofit Rebrand

multicultural care nonprofit rebrand 2

Multicultural Aged Care approached Hugo Halliday to help their nonprofit rebrand to “Multicultural Care.”   According to the CEO, Multicultural Aged Care rebranded only a couple of years ago, but due to the organisation now becoming a registered NDIS provider, they need their branding to reflect their widened target audience.   The CEO applied for… Read more »

Macmillan Projects Logo

macmillan projects logo

The Macmillan Projects logo was designed in-house by Hugo Halliday PR & Marketing. The client provided Hugo Halliday with a rough sketch of what they were after. Hugo Halliday’s in-house graphic designer then set to work creating a number of concept logos for the client to review. These concepts centered around construction and building as… Read more »

Baba’s Kitchen Logo


Logo design for a family run Indian restaurant, Baba’s Kitchen. The logo utilises an elephant as it is a revered animal in the Indian culture and ‘earthy’ tones to bring a warm atmosphere to the restaurant branding.

2nd Chance Cat Rescue Logo


2nd Chance Cat Rescue required a logo that would reflect the work they do rescuing cats and kittens from pounds and the streets. They wanted a logo that could be used on t-shirts, stationary and any number of marketing products, so it had to be recognisable. They also wanted the ‘2’ to be prominent. This… Read more »

T R Benson Logo

trbenson logo

This logo was created for T R Benson & Associates Accountancy. The client wanted a tree in their logo to symbolise growth and the gold colour was used to symbolise wealth.

Chloe’s Kitten Rescue Logo

chloeskitten logo

A pro bono logo design for Chloe’s Kitten Rescue, a cat rescue organisation based in Sydney. The logo uses the owner’s favourite colours as well as a cartoon of the mascot cat for the organisation and a symbolic paw print.

MerciQuip Logo and Stationary


Logo and stationary designs for MerciQuip, an equipment supplier to the hospitality industry. Included is a: logo, lettehead, business card (front and Back) and compliments slip.    

Phones4Kids Logo


Logo design for Phones4Kids, a charity which collects old phones and sells the parts with all money going to children in need.