Hugo Halliday managed and produced the Housing Supply Association launch event on July 26th 2017 at Doltone House Darling Island.
There were over 400 attendees at the free event, including Government and key service worker representatives, housing industry peak bodies, major financial institutions and altruistic housing industry businesses such as developers, planners and property lawyers. 100 attendees were added 48 hours before the event start due to an influx an interest, adding an exceptional amount of logistical work for our team.
Hugo Halliday worked to an exceptionally tight timeline for the size of the event, pulling it off within two months of conception. Our staff sourced the majority of invitees, with over 2,000 people contacted about the event (mostly via a high-end UV spot gloss direct mail invitation).
Attendees were welcomed with drinks and canapes and enjoyed an alternate meal lunch, with dessert and coffee after the speeches. They also received swag bags which were packed by our staff and included a free bottle of a wine for each attendee thanks to a sponsorship secured by Hugo Halliday.
As it was a no-cost-to-attend event for a non-profit, Hugo Halliday staff had to source sponsors and negotiate with every contractor to get the best prices. We ended up saving HSA more than the end cost of the event thanks to our staffs negotiation and sponsorship acquiring skills.
Hugo Halliday organised the development of an iPad app which was used on hired iPads at the event. Garnering over a 70% response rate, attendees filled out an opinion survey about the current housing market and applied for pre-approved membership on the app.
The event was positively received by the media who Hugo Halliday also orchestrated, with Channel 7, Huffington Post, The Financial Review, Real Estate Business, The Urban Developer, the Property Observer,the Illawarra Mercury, the Northern District Times and The Australian covering the association’s establishment.
In addition to the above, Hugo Halliday staff: researched background information and wrote all the speech notes; hired and briefed professional videographers, promo staff and a photographer; set up a ticketing website and utilised electronic entry ticketing on smart devices; negotiated and directed the event staging company and staging; set up and packed down the venue with venue staff; developed a social media strategy and managed social media on the day; were the dedicate on-day event managers and undertook all graphic design work which included invitations, iPads placemats, pull up banners, a media wall, presentation folders, swag bags, brochures and more.
You can watch the highlights reel below:
Full photo album available on the HSA website here.