City Business Woman Celebrating Success On Sunset | |

Hugo Halliday PR & Marketing is a small full-service agency based in Paramatta which services a wide variety of clients from different industries. We are currently on the lookout for a Marketing Consultant to join our team on an initial full-time, nine-month contract with the likelihood of an open-ended employment opportunity offered after this time…. Read more »

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Message to our clients: Peter Craig, husband to our Director, Jessica, was recently killed in a motorbike accident. As you may understand, this is a devastating and tragic event for all of us. We will rearrange meetings as best we can to deal with the grieving process. We hope you understand if there is a… Read more »

should I hire a social media manager | |

“Should I hire a social media manager?” is a question most business owners and executives ask themselves – a question I see getting asked a lot.   10 years ago, social media was viewed by most businesses as a passing trend applicable to personal communication. The way social media channels are used has changed rapidly… Read more »

Hugo Halliday 10th anniversary logo | |

This year we’re celebrating 10 years of delivering results for our clients!   Hugo Halliday was established in 2007 by our Managing Director, Bill Pickering (you can read more about our history here) and has grown to employ a number of in-house staff and have close relationships with contractors and strategic business partners.   Given… Read more »

influencer marketing guidelines | |

From March 1st 2017, influencer marketing guidelines will change, with Australian social media influencers now required to disclose if a brand had paid them to make a social media post.   Previously, no influencer marketing guidelines were in place to dictate whether or not social media influencers had to disclose if they had received money… Read more »

Marketing Home Care Packages | |

Welcome to February 2017, consumer direct care is here and if you deliver in-home care, your business structure is going to change.You are now going to have to be across marketing Home Care Packages.   Traditionally, in-home care service providers have been reliant on grants and funding, maybe even donors and bequests, to deliver home… Read more »

council amalgamations | |

The appointment of Gladys Berejiklian as Premier of NSW provides a unique opportunity to address community opposition to forced council amalgamations in metropolitan areas by applying an innovative Joint Regional Authority (JRA) model developed by the City of Ryde Council.   Premier Berejiklian appears to have to either back-peddle on the Government’s program of council… Read more »

like ladders can work | |

  ‘Like Ladders’ is term used to describe the practice of social media managers and business owners swapping “likes for likes” on their social media pages.   This is a particularly prominent practice on Facebook where many start-ups, small business owners and entrepreneurs post in networking groups asking people to like their pages and, in… Read more »